Juniorprofessur für Medienmanagement, insbesondere Sportmedien
Prof. Dr. Reinhard Kunz

Sie sind hier:  Medienmanagement / Forschung / Publikationen

Publikationen

Monographien

  • Sportinteresse und Mobile TV – Eine empirische Analyse der Einflussfaktoren für das Nutzungsverhalten (Reinhard Kunz), Reihe „Fokus Dienstleistungsmarketing“, Springer Gabler, Wiesbaden, 2014.

Beiträge in Zeitschriften

  • Organizational Choices and Venturing Modes: An Analysis of Corporate Venture Capital Activities in Legacy Media (Reinhard Kunz, Joschka Mütterlein, Vanessa Walton), in: The Journal of Media Innovations (Vol. 4, No. 1), March 2017.
  • Developing and Validating the Multidimensional Proactice Decision-Making Scale (Johannes Siebert, Reinhard Kunz), in: “Special Issue: Behavioural Operations Research”, European Journal of Operational Research, Volume 249, Issue 3, pp. 864–877 (Impact Factor: 2.358, VHB Jourqual 3: A), March 2016.
  • Research on the Motion Picture Industry: State of the Art and New Directions off the Beaten Track away from Theatrical Release (Florian Kumb, Reinhard Kunz, Gabriele Siegert), in: The Journal of Economic Surveys (Impact Factor: 1.402; peer-reviewed), publication expected 2016.
  • The 2012 London Olympics: Innovations in ICT and Social Media Marketing (James Santomier, Patricia Hogan, Reinhard Kunz), in: Sport Innovation Special Section of Innovation: Management, Policy & Practice (Impact Factor: 0.69), publication expected 2016.
  • Entwicklung einer Balanced Scorecard mit Value-focused Thinking am Beispiel eines Medienunternehmens (Johannes Siebert, Reinhard Kunz), in: Controlling – Zeitschrift für erfolgsorientierte Unternehmenssteuerung, S. 209-214 (VHB Jourqual 3: D; peer-reviewed), März 2016.
  • Combining Value-Focused Thinking and Balanced Scorecard to Improve Decision-Making in Strategic Management (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), in: Journal of Multi-Criteria Decision Analysis (VHB Jourqual 2.1: B; peer-reviewed), publication expected 2016.
  • Structuring Objectives of Media Companies: A Case Study Based on Value-Focused Thinking and the Balanced Scorecard (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), in: Journal of Media Business Studies (peer-reviewed), publication expected 2016/17.
  • Sport-Related Branded Entertainment: The Red Bull Phenomenon (Reinhard Kunz, Franziska Elsässer, James Santomier), in: "Special Issue: EURAM 2015“, Sport, Business and Management: An International Journal (peer-reviewed), publication expected September 2016.
  • Schalke 04 TV, A Brand Alliance in the Spotlight of Sport and the New Media – Where's the Beef? (Herbert Woratschek, Reinhard Kunz, Tim Ströbel), in: Sport Marketing Europe, Issue 3, Autumn, 2007.
  • Sport und Medien (Herbert Woratschek, Guido Schafmeister, Reinhard Kunz), in: Spektrum – das Wissenschaftsmagazin der Universität Bayreuth, Nr. 2/07, Bayreuth, 2007.

Beiträge in Sammelbänden

  • Neue Medien im Sport (Reinhard Kunz), in: Woratschek, H./Ströbel, T. (Hrsg.), Sportmanagement, Kohlhammer, Stuttgart (zur Publikation angenommen, voraussichtliche Veröffentlichung 2016).
  • Crossmediale Markenführung durch ‚Branded Entertainment’ – Fallstudiengestützte Überlegungen zum markenpolitischen Konzept (Reinhard Kunz, Franziska Elsässer), in: Regier, S./ Schunk, H./ Könecke, T. (Hrsg.), Marken und Medien, Springer Gabler, Wiesbaden, 2015, S. 53-78.
  • Branded Entertainment in Extreme and Niche Sports - A Paradigm Shift in Media Marketing of Sports (Reinhard Kunz, Florian Schnellinger), in: Pedersen, P.M./ Thibault, L. (Hrsg.), Contemporary Sport Management, 5th ed., Sidebar Chapter 14. Communication in the Sport Industry, authored by Stoldt, C./ Dittmore, S./ Pedersen, P.M., Human Kinetics, 2014.
  • New Forms of Value Creation in the Context of Increasingly Interconnected Media Applications (Reinhard Kunz, Stefan Werning), in: Friedrichsen, M./Mühl-Benninghaus, W. (Hrsg.), Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets, Springer, Wiesbaden 2013, S. 253 - 268.
  • Wertschöpfung in vernetzten Medienunternehmen - Praxisrelevante Phänomene und strategische Implikationen für Geschäftsmodelle der neuen Medien (Stefan Werning, Reinhard Kunz), in: Kolo, C./ Döbler, T./ Rademacher, L. (Hrsg.), Wertschöpfung durch Medien im Wandel, Reihe „Medienökonomie“ (Bd. 3), Nomos, Baden-Baden 2012, S. 67 - 84.
  • Sportmedien Marketing – Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV (Herbert Woratschek, Tim Ströbel, Reinhard Kunz), in: Gröppel-Klein, A./ Germelmann, C. C. (Hrsg.), Medien im Marketing – Optionen der Unternehmenskommunikation, Wiesbaden, 2009.
  • Co-Branding zwischen Sport und Medien: Eine Analyse des Fallbeispiels Schalke 04 TV (Herbert Woratschek, Tim Ströbel, Reinhard Kunz), in: Bruhn, M./ Stauss, B. (Hrsg.), Dienstleistungsmarken, Reihe „Forum Dienstleistungsmanagement“, Gabler, Wiesbaden, 2008.
  • Ist der Ausbeutungsverdacht im Handel heute noch existent? (Herbert Woratschek, Frank Hannich, Maike Sanktjohanser, Reinhard Kunz), in: Schuckel, M./Toporowski, W. (Hrsg.), Theoretische Fundierung und praktische Relevanz der Handelsforschung, Wiesbaden, 2007.

Diskussionspapiere

  • The Media Balanced Scorecard (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), Working Paper Series Nr. 04–15, Wirtschaftswissenschaftliche Diskussionspapiere, Universität Bayreuth, Dezember 2015.
  • Balanced Scorecard Creation based on Value-Focused Thinking (Reinhard Kunz, Johannes Siebert, Joschka Mütterlein), Working Paper Series Nr. 03–15, Wirtschaftswissenschaftliche Diskussionspapiere, Universität Bayreuth, Dezember 2015.
  • Geschäftsmodellinnovationen in der deutschen Medienwirtschaft – Zwischenbericht (Reinhard Kunz, Christian Lehmann, Joschka Mütterlein), Bayreuth Reports on Strategy (BaRoS), Universität Bayreuth, Nr. 9, Bayreuth, 2015.
  • Sport Media Content on Mobile Devices – Identification and Analysis of Motivational Demand Factors (Reinhard Kunz, Herbert Woratschek, James Santomier), Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Band 06/11, Bayreuth, 2011.
  • Future Opportunities and Threats in a Fragmented Sport Media World (Reinhard Kunz, Herbert Woratschek, Marcel Strelow), Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Band 09/10, Bayreuth, 2010.
  • International Marketing of the German Football Bundesliga: Exporting a National Sport League to China (Herbert Woratschek, Patrick Brehm, Reinhard Kunz), Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Band 01/08, Bayreuth, 2008.

Referierte Konferenzbeiträge

  • Enhancing Life Satisfaction by Improving Proactive Cognitive Skills on Decision Making (Johannes Siebert, Reinhard Kunz), Institute for Operations Research and Management Science (INFORMS) 2016 Annual Meeting, Nashville/TN, USA, November 2016.
  • Media Technology Acceptance of Virtual Reality Sport Content (Reinhard Kunz, Martin Bauhofer, Joschka Mütterlein, Sebastian Kreuels), 9th Conference of the International Media Management Academic Association (IMMAA), Seoul, South Korea, October 2016.
  • Business Model Innovation in the Media Industry: An Analysis of the Impact of Market and Technology Orientation (Joschka Mütterlein, Reinhard Kunz, Wiebke Bückers), 9th Conference of the International Media Management Academic Association (IMMAA), Seoul, South Korea, October 2016.
  • Collaborative Business Models of Media Agency Services – Conceptualization of an Advertiser-Driven Value Co-Creation Model (Melanie Herfort, Reinhard Kunz, Petra Düren), Jahrestagung 2016 der DGPuK-Fachgruppe Medienökonomie, Jena, Germany, October 2016.
  • Public Subsidization Policy in the German Motion Picture Market: An Empirical Analysis of Non-Content Signaling Factors and the Risk of Adverse Selection (Reinhard Kunz, Florian Kumb), 14th Annual Media Economics Workshop, Zurich, Switzerland, October 2016.
  • Niche Sport-Related Infotainment – An Empirical Analysis of Individual Consumer Preferences (Reinhard Kunz, Martin Bauhofer), Annual Conference 2016 of the European Media Management Education Association (EMMA), Porto, Portugal, June 2016.
  • Effects of Media Lead-Usership on Technology Acceptance (Reinhard Kunz, Joschka Mütterlein, Daniel Baier), Annual Conference 2016 of the European Media Management Education Association (EMMA), Porto, Portugal, June 2016.
  • Influencers of Public and Private Film Financing Decisions (Florian Kumb, Reinhard Kunz, Joschka Mütterlein), 12th World Media Economics & Management Conference, New York/NY, USA, May 2016.
  • Cross-Cultural Differences in Mobile Service Usage (Rouven Seifert, Timo Mandler, Christian-Mathias Wellbrock, Ingo Knuth, Reinhard Kunz), 12th World Media Economics & Management Conference, New York/NY, USA, May 2016.
  • Proving the Effectiveness of an Online-Course on Decision-Making (Johannes Siebert, Reinhard Kunz), Institute for Operations Research and Management Science (INFORMS) 2015 Annual Meeting, Philadelphia, PA, USA, November 2015.
  • Conflicting Objectives in Innovation Management: A Case Study of a Newspaper Company (Reinhard Kunz, Joschka Mütterlein, Lea Püchel), The Reuters Institute for the Study of Journalism Conference on Negotiating Culture: Integrating Legacy and Digital Cultures in News Media, Oxford, UK, October 2015.
  • Characteristics of Startup Business Models in the Media Industry (Reinhard Kunz, Joschka Mütterlein, Helen Glagla), 8th Conference of the International Media Management Academic Association (IMMAA), Moscow, Russia, September 2015.
  • Embedded in a Strange World: Media Incubators’ Social Capital for Startups (Lea Püchel, Reinhard Kunz, Joschka Mütterlein), 8th Conference of the International Media Management Academic Association (IMMAA), Moscow, Russia, September 2015.
  • Economic Success and Journalistic Responsibility in Sport Media: A Case Study of a Sport Media Enterprise and Its Strategic Objectives (Reinhard Kunz, Elisabeth Frenken, Joschka Mütterlein), 8th Conference of the International Media Management Academic Association (IMMAA), Moscow, Russia, September 2015.
  • Sport Viewing: Digital Media Uses and Gratifications (Reinhard Kunz, James Santomier, Herbert Woratschek), 23rd Conference of the European Association for Sport Management (EASM), Dublin, Irland, September 2015 (accepted).
  • Proactive Decision-Making – Validation of a Multidimensional Scale (Johannes Siebert, Reinhard Kunz), 23rd International Conference on Multiple Criteria Decision Making (MCDM), Hamburg, Germany, August 2015.
  • Augmented Reality Games: What Do We Know and Where Should We Go? (Marina Knauer, Joschka Mütterlein), 2015 Foundations of Digital Games Conference, Pacific Grove, CA, USA, June 2015.
  • Balancing Tensions in Innovation Management with Startups (Reinhard Kunz, Joschka Mütterlein, Lea Püchel), 15th Annual Conference of the European Academy of Management (EURAM), Warsaw, Poland, June 2015.
  • Sport-Related Branded Entertainment: A Red Bull Case Study (Reinhard Kunz, Franziska Elsässer, James Santomier), 15th Annual Conference of the European Academy of Management (EURAM), Warsaw, Poland, June 2015.
  • Organizational Choices and Venturing Modes: An Analysis of Corporate Venture Capital Activities in Legacy Media (Reinhard Kunz, Joschka Mütterlein, Vanessa Walton), 4th International Symposium on Media Innovations, Brussels, Belgium, June 2015.
  • Acceptance of Mobile Media Technologies - A Crossnational Analysis of Smartphone and Tablet Usage (Reinhard Kunz, Ingo Knuth, Christian-Mathias Wellbrock), Annual Conference 2015 of the European Media Management Education Association (EMMA), Hamburg, Germany, May 2015.
  • Understanding Dual Demands in Media Companies’ Innovation Management (Reinhard Kunz, Joschka Mütterlein, Lea Püchel), Annual Conference 2015 of the European Media Management Education Association (EMMA), Hamburg, Germany, May 2015.
  • State of the Art and New Directions for Future Research on Value Creation with Fictional Content in Germany (Reinhard Kunz, Florian Kumb, Gabriele Siegert), Annual Conference 2015 of the European Media Management Education Association (EMMA), Hamburg, Germany, May 2015.
  • Developing the Multidimensional Proactive Decision-Making Scale (Reinhard Kunz, Johannes Siebert), Institute for Operations Research and Management Science (INFORMS) 2014 Annual Meeting, San Francisco, CA, USA, November 2014.
  • Cultural Augmented Reality Gaming: Concept, Technology, and Profitability (Joschka Mütterlein, Marina Knauer, Michael Neubauer, Peter Mentz, Paul Redetzky), insideAR - The Augmented Reality Conference 2014, Munich, Germany, October 2014.
  • Innovation Management Objectives of Newspaper Companies and the Role of Startups (Reinhard Kunz, Joschka Mütterlein, Lea Püchel), 7th Annual Conference of the International Media Management Academic Association (IMMAA), Pamplona, Spain, October 2014.
  • Red Bull Branded Sport Entertainment: A New Concept in Sport Marketing (Reinhard Kunz, Franziska Elsässer, James Santomier), 22nd Conference of the European Association for Sport Management (EASM), Coventry, England, September 2014.
  • Sport Viewing and Social Media Usage: A U.S. Market Perspective (Reinhard Kunz, James Santomier, Patricia Hogan), 22nd Conference of the European Association for Sport Management (EASM), Coventry, England, September 2014.
  • A Consistent Approach to Develop, Operationalize and Measure Strategy Based on Value-­Focused Thinking (Reinhard Kunz, Joschka Mütterlein, Johannes Siebert), 12th Australian and New Zealand Management Academy (ANZAM) Operations, Supply Chain and Services Management Symposium, Auckland, New Zealand, July 2014.
  • Media Network Management (Reinhard Kunz), International Workshop on Media Networks, Bayreuth, Germany, June 2014.
  • Diffusion of Mobile Media Devices: A Cross-national Analysis of Smartphone and Tablet Usage (Reinhard Kunz, Ingo Knuth, Christian-Mathias Wellbrock), Annual Conference 2014 of the European Media Management Education Association (EMMA), Tallinn, Estonia, June 2014.
  • A Media-Specific Balanced Scorecard to Navigate through Change (Reinhard Kunz, Joschka Mütterlein, Johannes Siebert), Annual Conference 2014 of the European Media Management Education Association (EMMA), Tallinn, Estonia, June 2014.
  • Improving Decision-Making with a Media-Specific Balanced Scorecard (Reinhard Kunz, Joschka Mütterlein, Johannes Siebert), 11th World Media Economics & Management Conference, Rio de Janeiro, Brazil, May 2014.
  • Proactive Decision Making - Conceptualization and Test of a Multidimensional Scale (Johannes Siebert, Reinhard Kunz), GOR/DASIG Joint Conference, Hamburg, Deutschland, March 2014.
  • Designing a Media-Specific Balanced Scorecard by Applying Value-Focused Thinking (Reinhard Kunz, Joschka Mütterlein), Institute for Operations Research and Management Science (INFORMS) Annual Meeting 2013: 2. Platz Decision Analysis Society Practice Award, Minneapolis, USA, October 2013.
  • New Television – New Economies (Reinhard Kunz, Jürgen E. Müller), Making Television in the 21st Century Conference , Aarhus, Denmark, October 2013.
  • Sport and Mobile Media: Explaining the Mobile TV Usage from a Consumer Perspective (Reinhard Kunz, Herbert Woratschek, Heath McDonald), 21st Conference of the European Association of Sport Management (EASM) , Istanbul, Turkey, September 2013 (accepted).
  • Sport and Mobile TV: Usage Intention and Motivation (Reinhard Kunz, Herbert Woratschek, James Santomier), EURAM 2013 , Istanbul, Turkey, June 2013.
  • Concept and Empirical Verification of the Benefit of Value-Focused Thinking (Reinhard Kunz, Johannes Siebert), 22nd Annual Conference on Multiple Criteria Decision Making (MCDM), Málaga, Spain, June 2013.
  • Creating a Balanced Scorecard by Using Value-Focused Thinking (Reinhard Kunz, Joschka Mütterlein, Johannes Siebert), 22nd Annual Conference on Multiple Criteria Decision Making (MCDM), Málaga, Spain, June 2013.
  • Mobile Usage of Digital Media Services – A cross-national comparison of German and U.S. consumers (Reinhard Kunz, Herbert Woratschek, James Santomier), Annual Conference 2013 der European Media Management Education Association (EMMA) , Bournemouth, England, June 2013.
  • Digital Media Business Models – Contexts, Characteristics, Concepts (Reinhard Kunz), 6th Conference of the International Media Management Academic Association, Lisbon, Portugal, May 2013 (accepted).
  • Marketing New Media - Sport as a Core Driver for Mobile TV (Reinhard Kunz, Herbert Woratschek), Conference of the Australian & New Zealand Marketing Academy (ANZMAC), Adelaide, Australien, Dezember 2012.
  • The importance of sport for media innovations – Determination of relevant factors of mobile TV adoption with a special focus on sport content (Reinhard Kunz, Herbert Woratschek), 18th Annual Conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Sydney, Australien, November 2012.
  • Vernetzung von Medienunternehmen als Form ,gelenkter Spekulation’ - Zur Vereinbarkeit medienwissenschaftlicher und medienökonomischer Konzepte (Stefan Werning, Reinhard Kunz), Jahrestagung der Gesellschaft für Medienwissenschaft (GfM), Frankfurt a. M., Deutschland, Oktober 2012.
  • Sport and New Media: What is the Role of Sport in Mobile TV Adoption? (Reinhard Kunz, Herbert Woratschek), 20th Conference of the European Association of Sport Management (EASM): 1. Platz New Researcher Award , Aalborg, Dänemark, September 2012.
  • Social Media Innovation During The 2010 Fifa World Cup: A Descriptive Case Study (James Santomier, Patricia Hogan, Reinhard Kunz), EURAM Annual Conference, Rotterdam, The Netherlands, Juni 2012.
  • Neue Formen der Wertschöpfung im Kontext zunehmend vernetzter Medienunternehmen (Reinhard Kunz, Stefan Werning), Jahrestagung der Fachgruppe Medienökonomie (DGPuK), München, Deutschland, November 2011.
  • Social Media Integration - The 2010 World Cup (James Santomier, Patricia Hogan, Reinhard Kunz), 19th Conference of the European Association of Sport Management (EASM), Madrid, Spain, September 2011.
  • Sind Sportfans innovationsfreudiger als andere? (Reinhard Kunz), Doktoranden- und Habilitandenkolloquium in Management Science, Hamburg, Deutschland, April 2011.
  • Strategic Options in a Fragmented Sport Media World (Reinhard Kunz, Herbert Woratschek), 2010 Annual Conference of the Australian and New Zealand Marketing Academy (ANZMAC), Christchurch, New Zealand, November/December 2010.
  • Sport Mobile TV Demand (Reinhard Kunz, Herbert Woratschek), 16th Conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Wellington, New Zealand, November 2010.
  • Mobile TV and Sport: Consumer Motivational Factors (Reinhard Kunz, James Santomier, Herbert Woratschek), 18th Conference of the European Association for Sport Management (EASM), Prague, Czech Republic, September 2010.
  • Mobile TV - Was reizt Konsumenten an neuen Technologien? (Reinhard Kunz), Internationales Doktorandenkolloquium, Mannheim, Deutschland, Mai 2009.
  • Future Challenges and Opportunities in the Fragmented Sport Media Business (Herbert Woratschek, Marcel Strelow, Reinhard Kunz), 14th Conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Fremantle, Australia, November 2008.
  • Co-branding in the Spotlight of Sport and Media - A Case Study Analysis of Schalke 04 TV (Herbert Woratschek, Tim Ströbel, Reinhard Kunz), 16th Conference of the European Association for Sport Management (EASM), Heidelberg, Germany, September 2008.
  • Co-branding in the Spotlight of Sport and Media - A Case Study Analysis of Schalke 04 TV (Herbert Woratschek, Patrick Brehm, Reinhard Kunz), Challenges facing Football in the 21st Century - A conference to mark the EURO 2008, Bern, Switzerland, May 2008.
  • Sport Spectator Preferences - What Is Their Favourite TV-Sport Programme? (Guido Schafmeister, Herbert Woratschek, Reinhard Kunz), 13th Conference of the Sport Management Association of Australia and New Zealand (SMAANZ), Auckland, New Zealand, November/December 2007.

Weitere Titel

  • Wenn Werbung und Inhalt eins werden (Reinhard Kunz, Franziska Elsässer), in: Springer for Professionals: Marketing, https://www.springerprofessional.de/marketingstrategie/onlinemarketing/wenn-werbung-und-inhalt-eins-werden-/7502494, März 2016.
  • Augmented Reality Games: What Do We Know and Where Should We Go? (Marina Knauer), in: Proceedings of the 2015 Foundations of Digital Games Conference, Pacific Grove, CA, USA, June 2015.
  • Sport-Related Branded Entertainment: A Red Bull Case Study (Reinhard Kunz, Franziska Elsässer, James Santomier), in: Proceedings of the 15th Annual Conference of the European Academy of Management (EURAM), Warsaw, Poland, June 2015.
  • Balancing Tensions in Innovation Management with Startups (Reinhard Kunz), in: Proceedings of the 15th Annual Conference of the European Academy of Management (EURAM), Warsaw, Poland, June 2015.
  • Organizational Choices and Venturing Modes: An Analysis of Corporate Venture Capital Activities in Legacy Media (Reinhard Kunz, Vanessa Walton), in: Proceedings of the 4th International Symposium on Media Innovations, Brussels, Belgium, June 2015.
  • Understanding Dual Demands in Media Companies’ Innovation Management (Reinhard Kunz), in: Proceedings of the Annual Conference 2015 of the European Media Management Education Association (EMMA), Hamburg, Germany, May 2015.
  • Innovation Management Objectives of Newspaper Companies and the Role of Startups (Reinhard Kunz), in: Proceedings of the 7th Annual Conference of the International Media Management Academic Association (IMMAA), Pamplona, Spain, October 2014.
  • A Media-specific Balanced Scorecard to Navigate through Change (Reinhard Kunz, Johannes Siebert), in: Proceedings of the Annual Conference 2014 of the European Media Management Education Association (EMMA), Tallinn, Estonia, June 2014.
  • Improving Decision-Making with a Media-Specific Balanced Scorecard (Reinhard Kunz, Johannes Siebert), in: Proceedings of the 11th World Media Economics & Management Conference, Rio de Janeiro, Brasil, May 2014.
  • Sport and Mobile TV: Usage Intention and Motivation (Reinhard Kunz, Herbert Woratschek, James Santomier), in: Proceedings of the 13th Annual Conference of the European Academy of Management (EURAM), Istanbul, Turkey, June 2013.
  • Social Media Innovation During The 2010 Fifa World Cup: A Descriptive Case Study (James Santomier, Patricia Hogan, Reinhard Kunz), in: Proceedings of the 12th Annual Conference of the European Academy of Management (EURAM), Rotterdam, The Netherlands, June 2012.
Letzte Änderung: 27.10.2014 13:16 · Impressum / Haftungsausschluss